About Us

The Sweet Zoé means “the sweet life”, serving as a constant reminder that even in the hardest seasons, there is always sweetness to be found.

The bakery was born out of its founder’s personal journey. Having faced depression and struggles with mental health, she discovered that baking became more than just a hobby — it was a form of therapy. The simple act of mixing, creating, and sharing her bakes brought peace and reminded her that life, even in heavy seasons, can still hold moments of joy.

Every baked good at The Sweet Zoé carries that message. This is more than indulgent chocolate — this is a brand born from passion, healing, and hope. The heart behind the brand is that when someone opens a box from The Sweet Zoé, they are reminded that there is goodness in their story too, and that sweetness can meet them right where they are.

Because life isn't easy but it can truly be sweet — and The Sweet Zoé exists to share that sweetness with others.

Established in 2025, born in Birmingham, now based in Swindon and shipping UK-wide.

Our Mission

To create indulgent baked goods that brighten your day.

To share love and light through every order.

To show that true life is sweet — in the simplest, most delicious way.

Follow us on Instagram and TikTok for behind-the-scenes bakes and new flavour launches!